From our agent eFlyers sent in September, we examined several campaigns that had open and click rates up to 40% higher than our averages, and the results are below, this time focused on mobile users.
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#1 – Lennar
Subject Line: Discovery Package Available at Colonial Heritage
Most of our clients use their phones to check mail, so we need to make sure CTA’s are easy to click. Lennars displays buttons that are both easy to find and big enough for fingers to click on.
#2 – Dan Ryan
Subject Line: Happy Hour Sept 19 at Roy Pitz Brewery!
There are many ways our clients can contact us, but if they’re using their phones it’s best to go the extra mile and allow them to click on your phone number and call right away. Dan Ryan adds a functional phone contact number that stands outs in the email.
#3 – Veridian Homes
Subject Line: Get $1,000 for every $100,000 spent on a move-in ready home!
When adding a menu in your emails, follow Veridian Homes method to make sure there is enough space between each of them so agents don’t miss click.
#4 – Traditions of America
Subject Line: Designer Model Home Sales Event
Mobile users are not only looking for easy to click buttons, but also easy to read emails. Traditions of America eflyer uses both a font and size that will prevent agents from expanding their screen to try and read your message. Simple as going the extra mile to facilitate their lives.
#5 – Watt Communities
Subject Line: New Construction Homes Now Selling!
Images are the first contact agents have to your homes, so, what if they want to see more pictures? Easy as going the same way as Watt Communities and have your pictures clickable to a link that will allow them to see the rest of your community or home.
If you have any questions regarding your creative, or would like us to review it before sending, make sure to email us at email@example.com so we can assist you.