From our eFlyers sent in April, we examined several campaigns that had open and click rates up to 40% higher than our averages to get a sense of what made these campaigns successful, and the results are below. We will continue to post our findings through 2018, and love to hear from you regarding this data! Please email us at firstname.lastname@example.org with any comments.
#1 – Lennar Northwest
Subject Line: OR & WA Communities Coming Soon in 2018
#2 – Sterling Ranch Yavapai
Subject Line: 10 Acres in Gated Community – First Time Offered!
The logo and other design elements of this Sterling Ranch campaign evoke the western motif of the community.
#3 – NVP Stone Crest
Subject Line: Live Near Historic Old Town Warrenton
Another campaign with a strong design theme, NVP uses several artistic touches for their spring campaign.
#4 – Mattamy Homes Tucson
Subject Line: Exclusive Stone Canyon Membership Incentives
This Mattamy Homes flyer has a unique design element that highlights both the community’s clubhouse pools and the golf course in an eye-catching way.