Targeting Consumers Directly

When selling a home, you always want to find a way to communicate with the buyer. Going through agents is always a good option since you allow your listing to be options for their clients. However, working directly with the buyer is another great marketing option if you know how to do so.

Some of the key points to properly attract interest from buyers are easing their doubts about committing to the sale, showing off major amenities or benefits offered by your plans/communities, and, given the current global situation, show them how they can tour and buy a home in a safe way.

Another important idea to keep in mind is how you will discover and address the real needs and priorities for buyers. Is the buyer looking for a community where they can start a family? Is the buyer looking for a place where they retire and maintain an active social life? Will the community allow the buyer to find the peace and tranquility they’re searching? You can plant these ideas into their minds by displaying the correct imagery in the graphics and words you choose for your campaign. You want to let them know your listing is exactly what they’re looking for.

When deciding the distribution, keep in mind the current market trends that might benefit a sale and the type of individual that would be interested in the community. The National Association of REALTORS(R) publishes a Generational Trend report that might help you make this important decision. For 2019, home buyer trends were between ages 29 and 53 (Millennials and Generation Xers), with an annual income of $100,000, married and no children. We invite you to read more about these characteristics to find the correct market for you. You can also contact us and we will gladly help.

Finally, provide options for your clients to be able to tour their new homes while staying safe. Virtual and private tours are the best options!

Here are some examples of June eFlyers from our builders that successfully cover the points mentioned above. Get in contact with us and request yours today by clicking here.

Builder: Great Park Neighborhoods
Subject Line: New homes. New tours. Come out and see us

Builder: Montreaux INC
Subject Line: Historically Low Rates at Montreaux West

Builder: Adept Urban
Subject Line: 388 Cordova / Penthouse Collection

Builder: Lafferty Communities
Subject Line: Stop Renting and Start Owning Today at Stonegate

Builder: Newland Communities
Subject Line: Enjoy low-maintenance living at The Villas